How to run Google ads for fashion business
with just tiny budget

Running Google Ads campaigns for e-commerce with a small budget can be challenging, but it's possible to make the most of your budget with some strategic planning. Here are some tips:
  • 1
    Define your target audience
    Make sure you have a clear understanding of who your target audience on a market, where they live, what they habits, behavior characteristics and motivation to buy your designs. What budget do they have for your outfits. This will help you create ads that are more relevant and engaging to your audience, which can result in better ad performance.
  • 2
    Competitor analysis
    Check your competitors ads before to understand which offers they suggest to your protentional clients
  • 3
    Set your website goals
    Every sales funnel stage of your website should have a goal set. Turn to us and we will help you to set this goals using Google Tag Manager. It will help you to check conversation rates of your ads.
  • 4
    Use automated campaigns
    Google machine learning algorithms give opportunity to pay just for leads if you have goals set and there is more than 10 conversations per week for this goals
  • 5
    Use targeted keywords
    Use targeted keywords relevant to your products and business to attract potential customers who are searching for what you offer. Be specific with your keyword choices and avoid broad, generic keywords to save your budget.
  • 6
    Use ad extensions
    Ad extensions to you ads to provide additional information about your products and business and can make your ads more visible and relevant to potential customers. Use extensions like sitelinks, callouts, and structured snippets to enhance your ads.
  • 7

    Experiment with different ad formats

    Try different ad formats like photo ads, video ads, carousel ads, and Instagram Stories, Reels ads to see what works best for your brand and audience
  • 8
    Set a budget and bid strategically
    Set a daily or lifetime budget for your ads and bid strategically to get the most out of your budget. You can use Google's automatic bidding feature or set your own bids.
  • 9
    Optimize your ad copy
    Write ad copy that is relevant, engaging, and specific to your products and business. Use compelling headlines and descriptions that highlight your unique selling points and encourage potential customers to click through to your website
  • 10
    Monitor and optimize your ads
    Monitor your ad performance regularly and make adjustments as needed. Use data from Google Ads and Google Analytics to optimize your campaigns for better performance, such as adjusting bids for high-performing keywords and pausing underperforming ads.
  • 11
    Use retargeting
    Retargeting ads to people who have visited your website but haven't made a purchase can be an effective way to drive sales with a small budget. Use Google Ads' remarketing feature to target these potential customers with tailored ads.