How to Host a Profitable Virtual Trunk Show

Hosting a virtual trunk show for bridal dress designers can be a great way to showcase your designs and reach bridal showrooms. Here are some steps you can follow to host a successful virtual trunk show

Choose a platform

There are many platforms you can use to host a virtual trunk show, such as Zoom, Skype, or Google Meet. Choose a platform that you are familiar with and that will allow you to share images and videos of your designs.

Schedule the event

Determine the date and time of your virtual trunk show, and make sure it is convenient for your target audience. You can also consider hosting multiple shows to accommodate different time zones

Create a guest list

Invite potential customers, bloggers, influencers, and others who might be interested in your designs. You can send out invitations via email or social media.

Prepare your designs

Make sure you have high-quality images and videos of your designs, and consider creating a lookbook or catalog that guests can refer to during the sh

Plan your presentation

Create a script or outline for your presentation, and practice your delivery. You can also consider having a model or mannequin wear your designs to showcase them in more det

Interact with your guest

Encourage guests to ask questions and provide feedback during the show, and be prepared to answer any questions they may have about your designs, pricing, or availability

Follow up with guests

After the show, follow up with guests to thank them for attending and to provide more information about your designs. You can also offer special promotions or discounts to encourage them to make a purchase.
Photographer and videographer Anton Mislawsky