• 4×
    Vet clinic lead conversion, from 2% to 8%
  • +70%
    Fashion e-commerce conversion after a new menu
  • $100k+
    Webinar tickets sold for psychology masterclasses
  • 10×
    Faster website: load time from 40 s to 4 s
What I do
One person across the whole funnel: from the ad click to the paid deal in the CRM, and the content that makes people click.
  • Performance marketing
    Google Ads, Meta Ads and marketplace ads with clear goals, budgets and weekly reports.
  • Analytics & tracking
    End-to-end analytics, Google Tag Manager, custom conversions and dashboards in Looker Studio.
  • CRM & API integrations
    Kommo, Odoo, Zoho CRM, payments and lead forms connected with Python, PHP and Apps Script.
  • Websites & conversion
    Tilda, WordPress and custom sites built to convert, then audited and improved with data.
  • AI automation
    WhatsApp assistants that answer, qualify and book leads, connected to the CRM.
  • Photo & video
    Content production with Shutters Studio for fashion, tech and cultural brands.
Recent projects
Marketing, development and content work for brands, clinics, studios and events.
  • Google Ads · Meta Ads · Events
    Dubai concert promotion
    Ticket sales campaigns for a concert in Dubai: Google Search and Facebook / Instagram ads, audiences by language and interest, pixel and conversion tracking on the ticket site.
  • Brand · Salons · E-commerce · Marketplaces
    Beauty salon holding
    Two years of marketing for a Guinot (Institut Paris) salon network in Moscow and St Petersburg: brand, salons, online store and Amazon-style marketplaces. The franchise reached the Google top 10 in Russia.
  • Analytics · Looker Studio · CRM
    End-to-end analytics
    From the ad click to the paid deal: UTM capture, UTM pass-through into WhatsApp chats, CRM stages and one dashboard that shows which channel brings revenue.
  • Kommo · Odoo · Zoho CRM · API
    CRM and API integrations
    Lead forms, WhatsApp, payments and websites connected to Kommo, Odoo and Zoho CRM with custom Python, PHP and Apps Script services. No lost leads, no manual copy-paste.
  • Tilda · WordPress · UX
    Websites: vet clinic, webinars, fashion e-com
    Rodentovet vet clinic site: lead conversion from 2% to 8%. Landing pages for psychology webinars that sold over $100,000 in tickets. Fashion stores: +70% conversion after a new menu.
  • WhatsApp · AI · CRM
    AI WhatsApp automation
    An AI assistant on WhatsApp that answers questions, qualifies leads and books calls 24/7, with every chat and its ad source saved in the CRM.
  • Google Tag Manager · JavaScript
    Custom conversion setup in GTM
    Composite goals in Google Tag Manager with custom JavaScript, so ad campaigns learn on real buyers, not clicks, and the cost per lead goes down.
  • CRO · UX audit · Speed
    Conversion improvement
    UX audits and quick fixes that pay back: a construction company site up 2.5× to 8% conversion, a 10× faster site (40 s to 4 s), SMS verification against fake leads.
  • Photo · Video · Shutters Studio
    Photo and video content
    Content production for DIOR, NVIDIA, H&M, WE Convention, ANU Museum and the Jewish Agency: events, campaigns, interviews and reels.
Clients
Brands, institutions and teams I have worked with in marketing, development and Shutters Studio productions.
DIOR
NVIDIA
H and M
ANU Museum of the Jewish People
WE Convention
One Million Lobby
Ramat Gan Municipality
Masa Israel Journey, the Jewish Agency
Guinot Institut Paris
Victoria Oggai
Mirella Feraru Clinic
British American Tobacco
Harel
Channel 5
Lectera
Sanilevich Winery Estate
BUL Armory
Tlalim Group
Pineapple Fitcamp
Logica Games
Lol&Pop
Exitroom